Experience Makes the Difference

APA developed a comprehensive crisis communications plan and provided related services to Long Beach-based U.S. Sea Launch - a Boeing-led international partnership that provides innovative satellite launching service from a sea-going launch platform positioned in equatorial waters. The crisis communication plan - designed to maintain the company's image during adversity - included multiple scenarios such as launch failures, injuries and protests and response protocols. In support of the plan, APA conducted day-long media training sessions for executive and technical personnel, featuring videotaping and critiquing of mock interviews and news conferences. APA designed program materials including a media relations handbook and pocket reference. In addition, APA provided event management and media relations services to Sea Launch producing news releases, fact sheets, video news releases and other press kit materials.

APA provided public outreach and advertising services to John Wayne Airport during expansion of the heavily used east parking structure across from the Thomas F. Riley Terminal.

APA provided project processing and community outreach services in Long Beach and Seal Beach to Boeing Realty Company for a proposed development in Seal Beach in 2000.

APA developed and managed a comprehensive public awareness campaign for the Port of Long Beach environmental programs. Elements of the campaign include branding, print advertising design and placement, website rewrite and redesign, community outreach, government relations and media relations services. In addition, the firm produced press events, news releases, fact sheets and other materials, placed news stories and brokered interviews with journalists.

The firm co-managed award-winning public information and public awareness efforts from 1999-2004 for the Alameda Corridor Transportation Authority, which designed and constructed the $2.4-billion Alameda Corridor in Los Angeles County. Services included producing groundbreaking and grand opening ceremonies, multiple community newsletters, brochures, folders, fact sheets, radio and television spots and other collateral material.

APA provided award-winning branding and advertising services to the Riverside County Department of Public Social Services to increase recruitment of foster parents to fill a critical need within the area. The multi-award winning bilingual program (English and Spanish) used multi-ethnic family images and heartfelt tag lines to evoke positive feelings about parenting. APA designed and produced print ads, public service announcements and paid advertisements for radio and television, brochures and a portable display. As a result of the campaign, the Department saw a marked increase in the number of inquiries from prospective foster parents and a renewed interest in the foster parent program.

The firm managed a comprehensive public awareness program for Sound Energy Solutions - a Mitsubishi-ConocoPhillips partnership that is developing a liquefied natural gas terminal at the Port of Long Beach. The program included community outreach and government relations services as well as media relations and collateral material development. Services included designing and producing multiple award-winning newsletters, print advertising, posters, fact sheets and a website.

APA provided community and government outreach services to Parsons, Brinckerhoff, Quade & Douglas, Inc. for the I-710 Major Corridor Study conducted by Caltrans, MTA, SCAG and the Gateway Cities COG.

The firm managed a media relations program on behalf of Kiesel, Boucher & Larson - a law firm representing plaintiffs in civil lawsuits brought against various Roman Catholic dioceses in California. APA produced news conferences, composed and distributed news releases, brokered interviews with journalists and placed news stories.

APA has managed dozens of sophisticated candidate campaigns in California at all levels of government including winning campaigns for five of the nine Long Beach (CA) City Council members seated in 1998 as well as the City Auditor, City Attorney and past Mayor; also judicial and supervisor races in Los Angeles, Riverside, Orange and San Diego counties.

APA managed public relations efforts for Developers Diversified Realty Corporation on its CityPlace project in Long Beach. APA provided media relations, government affairs and community outreach services with the goal of maintaining and improving the perception of the CityPlace project.

APA recently implemented a marketing and outreach campaign for Genesis Development's Aqua - a twin-tower, 560-unit high rise condominium in downtown Long Beach. The firm created a marketing strategy, which included a newsletter, direct mail and press materials that emphasized the condominium's amenities, ideal location and value. The strategy was successful in increasing condominium sales, generating additional interest among potential buyers and facilitating the move-in process for current home owners.

The agency implemented a comprehensive campaign to create public support for a $1.7-billion rapid transit system on behalf of the City and County of Honolulu.

APA has planned and managed sophisticated public awareness campaigns on behalf of the Transportation Corridor Agencies and Lockheed IMS for Orange County's Foothill Transportation Corridor - the first modern toll road in California.

APA designed and implemented public awareness campaign activities for the Orange County Transportation Authority for the final phase of the Beach Boulevard Smart Street Improvement Project and community outreach for a proposed restructuring of OCTA bus fares.

APA did marketing/outreach services for the Southern California ITS Priority Corridor, which includes Los Angeles, Orange, San Bernardino, San Diego, Riverside and Ventura counties.

APA worked with Caltrans to develop its strategy for the introduction of carpool lanes on the I-5 as well as developing community outreach strategies designed to mitigate severe construction impacts.

The firm provided outreach services for a new, state-of-the art groundwater replenishment project being studied by the Orange County Water District and the Orange County Sanitation District.

APA has provided a wide variety of services to the Long Beach Water Department including a strategic plan to win city council approval of annual budgets and rate increases for a new $40-million treatment plant, award-winning collateral materials such as logos, audio/video, newsletters, rate increase notices, annual water quality reports as well as press releases, press tours and crisis management.

APA is implementing a construction relations campaign for the Coachella Valley Water District (CVWD), which is undertaking a sewer improvement project to accommodate rapid development and future growth for the cities of Palm Desert, Rancho Mirage and portions of Cathedral City. APA has developed a comprehensive outreach program to keep residents and business owners informed and updated with project logo, newsletters, progress reports, construction schedule updates, flyers, public meetings and a website.

APA implemented a public education and outreach campaign for the Calleguas Creek Watershed Management Plan. The firm established local community awareness of the watershed management planning process, established credibility for the process among policy makers, regulatory agencies and the broader community and built public support for and participation in the process. APA also enhanced public involvement in Watershed programs by all interested parties and built consensus for implementation of required water quality actions. APA designed and produced identity, invitations, brochures, folders with inserts (template updatable by client) and Powerpoint presentations.

APA designed and implemented a strategic communications plan for the Option B Group - comprising 14 cities and agencies that together lost nearly $190 million in the Orange County bankruptcy - to communicate complex messages to the public, government leaders and the business community. The firm garnered news coverage that fully explicated the group's position at the local, regional and national levels.

APA spearheaded the announcement of a $110-million U.S. Bankruptcy Code Chapter 11 filing involving five hospitals in two states. Adler Public Affairs developed a complete crisis management communication package from employee notification to media relations.

APA has conducted successful Proposition 218 public education outreach programs for several cities, agencies and special districts including one of the largest to date on behalf of the Sacramento Area Flood Control Agency.